List of Regional OTT Platforms in India: OTT app is an application that provides video content to the audience through smartphones, Tab, laptops, and Smart tv using an internet connection. It requires cable or satellite rather than a traditional method. In 2020, the OTT app is not just an upsell feature it has emerged as something that users expect as a part of their viewing. So OTT has become one of the leading businesses in the market. Digitization is currently challenging almost every sector and Industry in Society. However, we all know that the OTT market in India is one of the most popular and highly growing markets in the world.
The Covid-19 pandemic has not only changed Indian’s cinema-viewing experience, but also has made the place for OTT platforms in our lives. According to the Global Entertainment & Media Outlook 2020-2024 published by PwC, OTT platforms in India have registered a compound annual growth rate (CAGR) of 28.5 percent, which is the highest across all entertainment niches in the country. Also, the same report suggests that the India would be the sixth-largest market for OTT platforms in the world by 2024. The main reason for this growth rate is the raise of Single language Regional OTT platforms in India along with the OTT giants like Amazon Prime Video and Netflix.
List of Regional OTT Platforms in India As of 2022
Due to the pandemic and the lockdown People are structured to their homes. All cinema halls are closed at that time OTT platforms provided a lot of Entertainment to people with a single click. They can be able to watch Movies and Tv shows of their preference. Apart from movies and TV Shows, we can get a lot more to watch on OTT such as Web series and shows that to in our regional language.
Read About: New OTT Releases 2022
Regional OTT Platforms:
Other than Netflix, Amazon Prime Video, and Disney+ Hotstar VIP, Voot some regional OTT platforms are also available in India such as, Aha (Telugu) OHO Gujarati (Gujarati), Hoichoi (Bengali), Sun NXT (Malayalam), these a few regional OTT platforms which seem to have Obtained more popularity among Indian audiences.
Popular OTT Platforms in India in 2022
| OTT Platform | Parent Company | Supported Languages |
|---|---|---|
| Addatimes | Addatimes Media Private Limited | Bengali, Hindi |
| Aha | Arha Media and Broadcasting Private limited | Telugu |
| Spark OTT | UK Based | Telugu, Tamil, Hindi |
| Namma Flix | Anviton Entertainment Corporation | Kannada |
| Nee Stream | Neestream | Malayalam |
| NH Plus | NH Studioz | Hindi |
| Planet Marathi | IdeateLabs | Marathi |
| Asianet Mobile TV | Asianet Satellite Communications | Malayalam, Tamil, Kannada, Telugu, Hindi |
| BIGFlix | Reliance Entertainment | Hindi, Telugu, Tamil, Bengali |
| Sun NXT | Sun Group | Tamil, Telugu, Malayalam, Bengali, Kannada |
| YuppTV | YuppTV | Hindi, Telugu, Tamil, Kannada |
| Vuclip | PCCW | Hindi, Telugu, Tamil |
| dittoTV | Zee Entertainment Enterprises | English, Hindi, Telugu, Kannada, Tamil, Malayalam, Marathi, Gujarati, Punjabi, Bangla |
| Spuul | Independent | Hindi, Telugu, Tamil, English |
| SonyLIV | Sony Pictures Networks India | Hindi, English, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi |
| TVFPlay | Contagious Online Media Network Private Limited | Hindi,Telugu,Tamil |
| Netflix | Netflix Inc. | English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada |
| Viu | HK Television Entertainment | Hindi, Telugu, Tamil |
| Arre | UDigital | Hindi, English |
| Disney+ Hotstar | Star India (The Walt Disney Company India) | Hindi, English, Malayalam, Telugu, Tamil, Bengali, Kannada, Marathi |
| Eros Now | Eros International | Hindi, Telugu, Tamil, Punjabi |
| Hooq | Sony Pictures, Warner Bros. and Singtel | English |
| Hungama Play | Hungama Digital Media Entertainment | Hindi, English, Telugu, Tamil |
| Amazon Prime Video | Amazon | Marathi, English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati |
| Voot | Viacom 18 | English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati |
| JioCinema | Jio Platforms | English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati |
| Niri9 | Niri Media OPC Private Limited | Assamese , Hindi, Bengali |
| Hoichoi | SVF Entertainment Pvt Ltd | Bengali, Hindi |
| MX Player | Times Internet | Marathi,Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English |
| Zee5 | Zee Entertainment Enterprises | Marathi, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English |
| Ullu App | Ullu App | Hindi, Telugu |
| Mubi | Mubi Inc. | English |
| Manorama Max | Malayala Manorama | Malayalam |
| ShemarooMe | Shemaroo Entertainment | Hindi, Telugu, Gujarati |
| Quibi | Independent | English |
| Viki | Rakuten | English |
Types of OTT Platforms
SVOD: SVOD stands for Subscription Video on Demand, In the subscription video-on-demand model, application owners earn money that is paid by the users to view content. The value of subscription changes from Platform to platform. This model is followed by online OTT platforms like Netflix, Amazon Prime, and Sony Liv.
AVOD: Advertising Video on Demand model subscribers or users view the content for free. These platforms earn money through the Ad revenue model. This model is obtained by Voot & MX Player.
Hybrid: This is a combination of both SVOD & AVOD. In this model, the OTT platforms earn money through both free and paid subscriptions. This model is followed by Zee5.
TVOD: In the transactional video on demand model streamers get two steaming options that can be chosen by the subscriber as per their needs. This model is followed by Sky Box Office, Apple’s iTunes, and Amazon Video Store.
All OTT platforms in India price list
If you want to know about All OTT platforms in India price list then check then go through the following link.
Which OTT Platform Are Best in India?
As per the current trends Amazon Prime Video, Netflix, Hotstar and SonyLiv are leading the OTT industry of India. But you should note the that the numbering will change based on the language dedicated OTT platforms in the regional languages.
How Many OTT platforms are there in India?
Based on the available sources, there are more than 30 OTT platforms in India which are live and active.
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