Market share of OTT platforms in India 2022: Indian OTT industry is witnessing a steady growth of OTT platforms every year. Netflix, Amazon Prime Video and Disney+ Hotstar are leading the industry with highest market share while each having around 20% market share in India followed by ZEE5 and SonyLiv in the Top 5. We all know Netflix is the global OTT leader with millions of subscribers worldwide. The OTT has made its entry into India in 2019 and soon emerged as one of the top OTT players of India. Following Netflix, Amazon Prime Video has gained a huge no.of subscribers over the last two years.
Since the advent of regional OTT platforms in India, there was a big competition among the OTT industry in India. As per the latest audience measurement reports,Netflix, Amazon Prime Video and Disney+ Hotstar are the top 3 OTT platforms leading in the industry followed by ZEE5, Alt Balaji, Jio Cinema, Sony Liv and other regional OTT players. If you are searching online for Market share of OTT platforms in India 2021, then checkout this page completely for the latest reports online.
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There are excessive options in the OTT space both globally and locally. Consumers are now accustomed to subscription-based video services. At the same time, many viewers are becoming increasingly tired of subscribing to multiple apps/devices, etc. With this, we may see increased usage of bundled subscription packages together to create the viewer comfort. We are already witnessing Jio bundling the content providers together against its Internet subscription. This will likely expand in the future.
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OTT Industry saw a rapid spike in consumption as Lockdown forced everyone to be indoor. This also led to the increase of OTT Originals across content producers. OTT App players have already announced increased spends up to Rs 1900 crore in 2021 for original content, which pulls viewers to pay for the content they consume.
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