Shah Rukh Khan and Deepika Padukone Face FIR Over Faulty Car Endorsement
An FIR names Shah Rukh Khan, Deepika Padukone, and Hyundai officials in Rajasthan over the endorsement of a defective car, raising questions about brand responsibility.
Bollywood heavyweights Shah Rukh Khan and Deepika Padukone, along with Hyundai executives, are facing legal action following a FIR filed in Rajasthan. A customer alleges their Hyundai Alcazar malfunctioned repeatedly, despite being marketed as problem-free. The complaint accuses the brand ambassadors of implicitly endorsing a defective vehicle, allegedly endangering their family.
The celebrity duo is named in the case for appearing in marketing campaigns that assured buyers of the car’s reliability. While such endorsements are common for celebrities, this marks a rare legal challenge to actor-brand associations in India.
Hyundai executives are also implicated, prompting further scrutiny into their quality control and claims. The FIR reflects increased activism among consumers and highlights evolving expectations around brand liability—even when endorsements involve public figures.
Though detailed responses from the celebrities or Hyundai are pending, the incident signals a shift: brand ambassadors now face greater accountability for partnered messaging. For fans and the industry, the case could reshape contract ethics and celebrity endorsement norms moving forward.
